Turbidity provides the consumer’s first visual impression of beer quality. Beer turbidity, technically known as haze, can be a desired or an undesired effect. Industrial beer companies normally choose to filter their beer and follow a precise quality control analysis with the aim of reducing the haze. Consumers expect a filtered beer to be a clear, bright and non-hazy product that remains so during its shelf life. On the other hand, artisanal beers normally have higher haze to maintain their unique flavor and appearance, specially for some types of beers such as New-England Indian Pale Ale (NEIPA).